Email Marketing for beginners

This is a three hour long course for anyone who wants to start building an email list & then creating engaging e-mails. I use Mailchimp for email marketing but will run through with you how to set up an account or will tailor to use your existing provider. This course also covers;

  • Building your e-mail list using social media & giveaways
  • Designing visually pleasing emails
  • Subject lines that won’t be ignored
  • How to create value in your emails to increase your open & response rate.
  • How often to email & different types of Emails (newsletters, signups, courses etc).

 

At the end of this course you’ll have a plan of how to incorporate email marketing into your existing strategy. How to get people to give you their email address & sign up for your emails plus a full guide and understanding of what goes into a good looking & engaging email campaign.

Course Materials

Mailchimp Set up

We will help you to set up and get running with Mailchimp. 

Strategy Plan

Before we get started with creating emails we first look at how you can build your e-mail list & how to plan out an email marketing strategy.

E-mail template

Our A3 content planner will help you plan your activity for one month. Its laminate so you can reuse!